At Adore Me we take on seemingly impossible challenges.
In 2011, we were founded to solve a single problem: help women buy bras online. It might seem like a simple task, but a bra is one of the most complex and personal garments in existence. Managing the design, procurement, logistics, and customer experience involved is an uphill climb, but one that built our company to take on increasingly greater challenges.
Adore Me grew into the first major online player in lingerie, as well as the first to introduce inclusive sizing in the category. We've launched a pioneering try-at-home shopping service, a number of innovation-focused satellite brands, and most importantly, an affordable #sustainability model that is transforming our entire business to make sustainable clothing available to consumers of all shapes, sizes, and spending abilities.
We always considered ourselves just as much of a data-driven technology brand as we are a lingerie brand. Last year, we’ve launched Adore Me Tech, an organizational structure that represents the future of what a technology group within a retail company can look like.
Adore Me Tech is a collective of engineers, designers, data scientists, and product leaders who create technology as a catalyst for innovation and positive industry change.
We’re one of those scaling technology startups. Think many small teams, devops, millions of users, hundreds of git repos, crazy experimenting.
See how it went for us in 2021: https://embrace.adoreme.com/2021/
