The Email Marketing Manager will build and manage sophisticated email programs that deliver amazing experiences to our audience and high-quality leads to our business.
* Define, develop and execute email marketing campaigns, audience segmentation strategies, schedules and analytics
* Code and build all emails, using existing and new templates, ensuring best practices are implemented.
* Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance
* Develop weekly, monthly, and ad hoc reporting on email performance
* Own, manage, grow email database
* Monitor and optimize email deliverability and reputation
* Ensure email campaigns comply with all appropriate legal regulations
* Other duties as assigned
* 2+ years of hands-on experience with marketing automation tools, email execution
* Fanatical attention to detail and knowledge of how to design, code, and QA responsive email templates
* Excellent critical thinking, writing, and verbal skills.
* Experience in data preparation, interpretation, and reporting
* Understanding of HTML and CSS
* Fluent English