The Digital Advertising Specialist is accountable to develop the digital advertising strategy for Veeam products and solutions.
* The role is also accountable to deploy, measure and optimize key elements in support of the digital advertising strategy.
* The scope of influence and accountability for this role includes Search Engine Marketing, Social Media Advertising, Digital Display Marketing, Account Based Marketing.
* Digital Advertising Specialist will be accountable for constant measurement and optimization of assigned digital campaigns and will work closely with internal product marketing team.
* Minimum of 3 years of digital advertising experience.
* Must have solid knowledge of Google AdWords and Facebook advertising platforms
* Ability to compile and analyze advertising performance data and metrics and make decisions regarding campaign direction.
* Ability to perform click through rate, conversion, spend and creative analysis to identify
* growth/optimization opportunities.
* Excellent Microsoft Office skills.
* Web programming skills are a plus but not required.
* Higher education
* Strong oral and written communication skills.
* Excellent analytical skills.
* Ability to work independently and within a team environment.
* Strong independent decision-making, organizational, planning and problem-solving skills.
* English speaking