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INTERVIEW IOANA RADU, HEAD OF VISUAL ARTISTRY_X LIFE @TEILOR

08.07.2021

Five years ago, I took a decision that sounded more like a challenge: to leave freelancing and start a full-time job.

 

What I liked most was the idea of working for a company born here, a few streets away from my childhood neighborhood, working in a field that celebrates the thrills of beautiful presents, for others or for yourself. What I also liked when started working here was that TEILOR is a brand that grows beautifully and naturally, a bold and elegant company. And last but not least, I am a woman working with diamonds and precious stones every day, I couldn’t ask for more!

My main role is to take TEILOR’s essence and express it in beautiful images. Every time I take a photo, be it a fashion concept, macro or context photography, I am aware of my responsibility to reveal our jewelry as beautifully and realistically as possible, in a very coherent and elegant way.

      It’s really about evolving and finding new ways to tell the story.

You never know how much time somebody will take to see your photography or how much attention they will pay to every minute detail, so you have to put all your efforts into creating something extra-ordinary every time, without forgetting the golden principle that Less is more.

I feel like a piece of an extremely daring and unpredictable puzzle. The perspective changes with every day, week, or year passing, I look back at all the years here and I realize that all of us have the same path, we climb the same mountain with the same ambition: to become better and better with every day, to put our touch, our personality and our expertise in the smallest thing that we do here.

At TEILOR, we have the occasion to have fun, to do something beautiful and different each day. Our studio has enough equipment, space, and props to do almost any project.

Come to the fun side, we have diamonds!