EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
We are seeking an experienced Marketing Cloud Business Analysis Team Lead to guide and empower a team of Business Analysts in delivering impactful solutions within Salesforce Marketing Cloud.
This role bridges business needs with technical execution, ensuring the successful delivery of data-driven marketing projects aligned with organizational objectives. The ideal candidate is a skilled leader with expertise in Salesforce Marketing Cloud, a strategic thinker with a passion for process improvement, and an advocate for collaboration and stakeholder engagement.
Responsibilities
- Manage a team of Marketing Cloud Business Analysts, fostering a collaborative and high-performance culture
- Allocate workloads, provide regular coaching and career development support, and manage performance reviews
- Promote a culture of knowledge sharing and upskilling within the team
- Partner with cross-functional leaders to align BA team priorities with overall marketing and business objectives
- Contribute to the planning and delivery roadmaps for Marketing Cloud projects and ensure alignment with stakeholders
- Champion business analysis best practices and standardization across projects
- Review and validate requirements, user stories, workflows, and documentation for consistency and technical viability
- Facilitate Agile ceremonies and ensure effective backlog management for Marketing Cloud projects
- Define and maintain documentation templates, guidelines, and frameworks for the team
- Serve as a senior escalation point for complex requirements and stakeholder challenges
- Represent the BA team in strategic discussions, cross-departmental initiatives, and executive-level updates
- Ensure transparent communication and alignment between Marketing, CRM, Data, and Technology teams
- Identify opportunities to enhance analysis and delivery processes, implementing improvements for better efficiency and quality
- Stay updated on Salesforce Marketing Cloud innovations, digital marketing trends, and customer data platforms
- Drive adoption of new tools, technologies, and methods to elevate the team’s capabilities
Requirements
- 2+ years in a leadership role, such as team lead or senior analyst, within marketing technology or digital transformation environments
- Strong functional knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and data model components
- Ability to interpret business goals and translate them into actionable technical requirements and delivery plans
- Familiarity with CRM systems like Salesforce Sales/Service Cloud, customer data platforms, and API integrations
- Proficiency in requirements gathering, process mapping, user story creation, and backlog management within Agile frameworks
- Understanding of data modeling, relational databases, and tools like SQL for Marketing Cloud applications
- Proven ability to engage and align diverse stakeholder groups, from technical teams to business executives
- Background in delivering cross-functional marketing projects involving various teams and technologies
Nice to have
- Showcase of expertise in additional Salesforce tools, such as Interaction Studio, Einstein, or Audience Studio
- Familiarity with other marketing platforms like Adobe or Oracle Marketing Cloud
- Flexibility to use advanced marketing analytics and reporting tools for campaign performance insights
We offer
- We believe that the greatest strength of the company is its people. EPAM is fully committed to help its employees to reach their full potential and achieve their professional goals through continues learning. With this in mind, we would like to introduce to you few of the many opportunities and services which we believe will help you expand your current knowledge:
- Full access to cutting-edge tools and technologies
- Competitive compensation depending on experience and skills
- All-around Social package: professional & soft skills training, medical & family care programs, sports
- Relocation opportunities
- Free English classes
- Unlimited access to LinkedIn learning solutions
- Continuous experience exchange with experts and professionals worldwide
- Friendly team and comfortable working environment
- Engineering, corporate, and social events within and outside the Company
- Flexible working schedule
- Opportunities for self-realization
