Responsibilities
What will you contribute?
As Finastra's Social Media Lead, your responsibilities will cover the development and execution of innovative digital strategies in social media to support the objectives of the organization. The Social Media Lead is expected to effectively use all social media planning and analytical tools for organic and advocacy campaigns.
Responsibilities & Deliverables:
Your deliverables will include, but are not limited to, the following:
Management of the social media team
Plans, executes and optimizes social media campaigns - organic and advocacy
Designs, builds, and maintains our social media presence across several platforms
Supports Advocacy campaigns and user growth
Supports Executive Leadership initiatives and campaigns for social
Measures and reports performance of social campaigns and assesses against goals (ROI and KPIs).
Identifies social trends and insights to optimize performance based on the analysis.
Brainstorms new and creative growth strategies through social
Collaboration and communicate with various internal stakeholders such as marketing leadership, operations, and Business Units
Evaluates emerging technologies
Required Experience:
Two or more years of relevant work experience in social media marketing or related role
In-depth knowledge and application of content marketing methods
Excellent communication skills
Team leadership
Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
Exceptional time management skills and interpersonal relations
In-depth knowledge of analytics platforms
