In a move set to redefine the driving experience, HARMAN Automotive and Ferrari have joined forces in a multi-year, game-changing partnership, where cutting-edge technology meets the thrill of the drive.
Ferrari is set to turbocharge the in-cabin experience across their entire vehicle lineup with HARMAN Ready Upgrade hardware and software. The future is now, and it's about to get even more exhilarating – a seamless integration of consumer electronics-level experiences, customizable at the touch of a button.
Benedetto Vigna, Ferrari's visionary CEO, expressed his excitement about the partnership by saying that the partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation.
This partnership isn't confined to the open road. HARMAN Automotive has stepped onto the racetrack as the exclusive In-Cabin Experience Team Partner for Scuderia Ferrari, starting with the 2023 Formula 1 season.
The collaboration marks a significant milestone for HARMAN Automotive, solidifying its position as a leading automotive electronics supplier dedicated to delivering unparalleled in-cabin experiences. The journey took a quantum leap forward with the unveiling of the HARMAN Ready products. One of them – HARMAN Ready Upgrade – is a suite of products designed to reduce new feature time to market and cost for automakers, while empowering consumers to upgrade their vehicle experiences effortlessly. Imagine transforming your car into a sleek electronic device that can be personalized and updated on the go, mirroring the flexibility of a smartphone.
Christian Sobottka, President of HARMAN Automotive, shared his enthusiasm for the collaboration and said that HARMAN Automotive and Ferrari share an expertise, tenacity and innovation mindset tailor-made for activating a new era of driving and that this combination will deliver experiences that will excite consumers.
Get ready for a ride like never before, as HARMAN Automotive and Ferrari join forces to rewrite the rules of in-cabin experiences. The future of driving just got a whole lot more thrilling!
