We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you’ve been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.

Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final in Mexico City and win the opportunity to meet P&G CEO David Taylor. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!

This year, your team of 3 members will have 75 minutes to solve an online case study about Pantene (more details here: After this, the Local Final for South-East Europe will take place in Athens, Greece on the 26th to 28th of February. The entire experience is covered by P&G. The winning team will have the chance to participate in the Regional Final in Germany and if successful, the Global Final in Mexico City.

Case study test structure:

  • The Case study will be about one of the P&G Brands, Pantene – approximately 15 pages of text, tables and charts about the problem-based situation.
  • 15 test questions. You should allocate approximately 55 minutes to complete the first two parts of the case study test.
    • They will include problems of different types:
      • Text and data interpretation
      • Finding evidence in the text and data
      • Calculations
    • You will need to give answers in different ways:
      • One correct answer from multiple options (radio buttons)
      • Several correct answers from multiple options (checkboxes)
      • Estimate the value (number input)
  • Two short essay questions. This section requires you to formulate and substantiate your point of view. The answer will be limited to 250 words.

Hint: These questions have no right or wrong answers. Focus on building a logical argument and defending your decision(s). You should allocate at least 20 minutes to complete this third part of the case study test.