We’re looking for a creative and results-driven Brand Manager to join our enthusiastic and high-performing Marketing Department and manage a dermatology/beauty portfolio. If you have a strategic mindset and the drive to grow brands in a dynamic environment, we’d love to have you on our team!
Main responsabilities:
- Define, implement and monitor the marketing strategy and annual brand plans for the allocated portfolio, across sales force, medical division, distribution channels and final consumers.
- Maintain and strengthen brand identity, ensuring consistent positioning, messaging, visual identity and tone across all channels and touchpoints.
- Analyze market trends, consumer behavior, pricing, competitors and portfolio performance to identify growth opportunities and support data-driven decisions.
- Plan, execute and monitor ATL, BTL, PR, social media and promotional campaigns, ensuring alignment with brand objectives and commercial priorities.
- Coordinate the implementation of marketing activities, including collaboration with marketing and advertising agencies, while ensuring compliance with brand guidelines.
- Manage the marketing budget for the allocated portfolio, allocating resources efficiently, controlling costs and monitoring return on investment.
- Monitor KPIs, measure campaign performance, prepare reports and present relevant analyses to management and producers, as required.
- Conduct market visits, deliver product trainings for sales and medical teams, and maintain relationships with suppliers and Key Opinion Leaders.
Requirements:
- Bachelor’s degree in Marketing; Master degree is considered a plus
- Working experience minimum 3 years in similar position, preferably within dermatological/beauty portfolios
- Strong analytical skills, with good understanding of market trends, consumer behavior and portfolio performance
- Good command of Excel and PowerPoint, with the ability to prepare clear analyses, presentations and reports
- Driver’s license, category B
- Excellent communication and presentation skills, with fluency in spoken and written English
- Strategic thinker with hands-on execution capabilities, result-driven mindset and customer orientation
- Strong project management skills, attention to detail and ability to manage multiple priorities simultaneously
- Proactive, creative and collaborative person, able to work effectively in cross-functional teams
Join us! We are a dynamic and passionate team, driven by innovation and excellence
About MagnaPharm Marketing & Sales Romania
With 30 years of experience in the pharmaceutical industry, MagnaPharm Marketing & Sales Romania provides integrated marketing, medical and pharmacy promotion, marketing/distribution, regulatory and market access services for a portfolio of reputable pharmaceutical industry partners.With a team of more than 260 employees, MagnaPharm Marketing & Sales Romania supports innovation and works every day to ensure that every patient and consumer benefits from high-quality medical solutions.MagnaPharm - One Team. One Solution
